Sending emails is something done daily by marketers all over the world. But how many of those emails are designed […]

How will your email marketing strategy add value for the reader?. What’s in it for me? (WIIFM) To be realistic […]

So you’ve decided that you want to get going on email marketing. You’ve even had some templates designed up and […]

Tell me if this sounds familiar – you get an email, and what’s the first thing you see? The “from” […]

When I first got into email marketing my key concern was making sure that my email looked the way it […]

Have a look at the below infographic about email marketing – this really says it all. My 5 cents worth […]