Helping Europlan tell the full story.

If you’re sitting near a filing cabinet right now, chances are it’s got the Europlan name it. Europlan is NZ’s leading workspace design & office furniture supplier, but today they’re much less about metalwork and more focussed on workspace design & culture as well as supplying slick, contemporary office furniture.

Thing is, their old website wasn’t telling the full story. It was a bit dated – so wasn’t doing great things for their brand – and while it provided product information and contact details, it wasn’t selling their expertise in workspace design. It also wasn’t generating many leads.

So we worked alongside the team at Europlan to create a brand new responsive website design that presented a more professional brand and built credibility through the use of case studies and client association. The crisp & modern catalogue design makes use of awesome high-resolution images and lead generation was improved with carefully placed calls-to-action and web forms.

How we helped

The team from Scratch provide valuable insight into digital marketing strategy and consistently deliver a high standard of work for Europlan Group including web design, email marketing and other general design work. - Tony Moore, Europlan Group


A professional, user-friendly website

Minimalist design & stunning photography

Our design approach during this project was always focussed around a clean and minimalist look, which supports the position of Europlan as a market leader and helps reinforce the way they approach workspace design. Drop by the Europlan website and you’ll notice loads of white space, simple layouts and elegant typography. Get deeper into the content and you’ll notice products with brilliant photography and simple features such as image-zoom, which all work towards creating an engaging user experience.

Product catalogue

A comprehensive product catalogue with flexible display options and easy searching & filtering


Wishlists allow customers to save products of interest for later reference


Europlan use our blog platform to engage users with relevant, interesting content

Customers can browse on any device

Engaging customers with email updates

Keeping customers informed with email updates

Customers love learning about new products and market trends in the monthly Europlan email update. There is always something to talk about, be it new products, case studies, industry news or events. Europlan are loving the results – consistently strong readership, customer engagement and lead generation. We help drive Europlan’s email marketing by taking a pro-active approach – making sure it happens every month and reporting back with insights on content and strategy.