Lifting the brand profile of Auckland Seafood School
When we first met Jo and the team at Auckland Seafood School we were surprised that they didn’t already have their own website. They had simple online booking, but having been to a few classes we felt they had a bigger story to tell.
So we started with strategy. First we profiled their customers and looked at the different journeys they were likely to take on the road to booking a class. Then we identified areas of opportunity around website design, content development and digital marketing to help grow website traffic and sales.
The end result is a feature-rich website and booking system that serves as an online marketing platform for Auckland Seafood School to better promote their business.