Lifting the brand profile of Auckland Seafood School

When we first met Jo and the team at Auckland Seafood School we were surprised that they didn’t already have their own website. They had simple online booking, but having been to a few classes we felt they had a bigger story to tell.

So we started with strategy. First we profiled their customers and looked at the different journeys they were likely to take on the road to booking a class. Then we identified areas of opportunity around website design, content development and digital marketing to help grow website traffic and sales.

The end result is a feature-rich website and booking system that serves as an online marketing platform for Auckland Seafood School to better promote their business.

How we helped

Date published: 10/08/2014
5 / 5 stars

Scratch designed a wonderfully visual eCommerce website for Auckland Seafood School that delivered a 19% increase in the number of online orders over the first 9 months.


A visually engaging & dynamic website

Stunning imagery & advanced eCommerce

Open up the Auckland Seafood School website and the first thing that will hit you is the brilliant photography. Having such great imagery available really gets us halfway there! Go deeper and you’ll find a range of advanced eCommerce features such as event ticketing with email reminders, email gift vouchers, dynamic pricing for groups and various dynamic content. The end result is a visually stunning and highly effective eCommerce website that has delivered measurable results.

Event Calendar & Ticketing

The event calendar with eCommerce ticketing makes managing & browsing classes a breeze

Online Gift Vouchers

Customers can buy a gift voucher of any denomination and have it emailed direct to the recipient

eCommerce Shop

Our eCommerce platform makes it easy to list and sell cooking products online

Customers can book on any device

Bringing customers back with email marketing

We introduced a new look and email marketing strategy.

We started by asking the question “what do your customers want to read about” – the most obvious answer being seafood recipes. So with that in mind we developed an email marketing programme that added real value for readers by sharing knowledge in the form of recipes, fish species and cooking tips + providing commercial benefit with promotion of upcoming classes and sale announcements. We also introduced birthday pressie emails, where customers receive a voucher on their birthday.

Engaging content & promotions

Seafood Recipes
Homepage promotions
Corporate events landing page