The BlindStore was formed in late 2013 and required an eCommerce website that allowed customers to get an instant quote based on the size and specification of their blinds and then purchase - all with little or no customer contact.
Scratch designed a wonderfully visual eCommerce website for Auckland Seafood School that delivered a 19% increase in the number of online orders over the first 9 months.
- Jo Cooper, Auckland Seafood School
Think about your website the same way you would your best salesperson.
Is it providing the information your customers need to make a purchase decision?
Does it address every objection and deliver a simple and stress-free experience?
If not, you’re missing out on sales.
By taking the time to carefully plan your project and spending time on the important details, we’ll design & build you a great looking, high performing eCommerce website.
Planning your product catalogue may seem like a minor detail, but this planning determines how easy it is for customers to find what they’re looking for!
Product planning also influences how high your website will rank on Google for specific product search terms. So to make sure your website performs, we spend the time with you on this planning to make sure the foundations of your website are solid.
Depending on your industry around 70% of all eCommerce visitors will abandon their shopping cart.
Our checkout process has been designed to global best practice standards, with clear intuitive steps and includes content to overcome common customer objections such as shipping cost & security concerns.
Your website code and the eCommerce platform itself has a significant influence over how visible your website is to search engines.
We code & structure all our eCommerce websites to best practice guidelines, making sure that Google can index every page on your website. In addition, our eCommerce platform is one of the most search-friendly on the planet.
Whether or not to invest in responsive design is a key consideration if you are looking at building an eCommerce website.
If somebody takes the time to visit your website on a mobile device, this means they have strong intent (either to purchase or research) – so make sure they can! When you talk to Scratch about your eCommerce website, we’ll have a discussion around responsive design so you can better understand the benefits.
The old saying “a picture paints a thousand words” couldn’t be more relevant when it comes to getting people to press the buy now button.
That’s why our eCommerce websites offer flexible options for you to include multiple high resolution photos of each product. If your customer can see your product from every angle they’ll be able to make that “buy now” decision, and will be less likely to send back the goods.
When it comes to designing a seamless user experience, it really is the little things that matter.
Subtle features and effects you may not even notice can make a huge difference to the customers learning experience and their perception of your brand. All our eCommerce websites go down to this level of detail – for example when you mouse over a product image, swapping this for another photo from a different angle to assist in the “click through” decision.
Incentivise customers with exclusive discounts
Entice customers with special automatic discounts
Engage customers and improve SEO
Tackle the 70% of users that abandon their shopping cart.
Keep your customers coming back
Allow customers to buy and send gift vouchers
Take the hassle out of recurring payments
Sell tickets to your upcoming event(s)
Manage your availability and take online bookings
We're only a phone call away
Manage your products, keep track of orders and monitor results with ease.
Loading your products
Easily load your products into your eCommerce website with photos and supporting information. Organise your products into categories so your customers can easily find what they’re looking for.
Managing complex products with attributes such as colour & size is easy using the variable product type.
Sell one product, or thousands
There are no limits on the number of products you are able to list on your website, and you are able to import from a csv file if this is available.
When a new order comes in you’ll be notified by email within seconds, allowing you to respond quickly and ship the product.
Manage your orders
Search and filter your orders, then view an individual order to see more detail such as order items, discount and customer notes. Also add private notes as the order is processed to stay organised.
Use the order status setting to keep track of where everything is at – when you change an order status, an appropriate notification is automatically sent to your customer, keeping them up to date.
Your online store at a glance – month to date sales, Google Analytics information, popular products email subscribers and more.
Report from every angle
Define a time period then report in a graphical format on everything from orders and products to customers, inventory & coupon usage.
Export to excel
If the standard reporting function doesn’t suffice, export your data to excel so you can slice and dice however you like.