Don’t just send email newletters – create value!

How will your email marketing strategy add value for the reader?. What’s in it for me? (WIIFM) To be realistic […]

Clever ways to establish and grow your email marketing lists

So you’ve decided that you want to get going on email marketing. You’ve even had some templates designed up and […]

Improve email open rates by optimising “from” name and email address

Tell me if this sounds familiar – you get an email, and what’s the first thing you see? The “from” […]

Email marketing on mobile devices – is responsive design really worth the hassle?

When I first got into email marketing my key concern was making sure that my email looked the way it […]

10 things you can do to make your email marketing WORK!

Have a look at the below infographic about email marketing – this really says it all. My 5 cents worth […]